What Gainsborough's House and Gressenhall did
Between them, the two attractions have received over £6million of National Lottery funding.
People simply had to show their National Lottery ticket or scratchcard - either a paper ticket, or a digital version on their smart phone - to get free entry for them and their family.
Mark Bills, Director of Gainsborough’s House, says of his experience: “We were thrilled to be able to thank National Lottery players in a very real way.”
Local press coverage of the offer saw visitor numbers rise by 30% during the middle weekend of their three-week promotion.
“The feedback has been very positive and it is something that we will do again,” Bills says.
Gressenhall’s Operations Manager, Hannah Jackson, says: “We had a bumper response from visitors, with 628 on site on the day, of which exactly 500 came through for free with a National Lottery ticket – 317 adults and 183 children. This is a great figure for a grey day in March!”
She added that 137 people said they had never visited before, and many others were returning for the first time in several years.
Want to know more? Join special guests who have piloted free ticket offers in our Online Community live chat on 12 October to ask any questions you might have about running your own promotion.